🎉 Double your calls in 2026!
1 Your Business
$
#
$
Based on average roof replacement job value
Industry Benchmark
Roofing clients average 389% organic traffic growth. Average roof replacement value: $5,000–$15,000.
2 Growth Assumptions
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Auto-filled from the selected package. You can enter a higher custom amount.
Your Projected Results After SEO Domination
New Monthly Leads
0/mo
New Booked Jobs / Mo
+0/mo
Added Monthly Revenue
$0/mo
Projected First-Year ROI
0%
Annual Revenue Added
$0/yr
ROI compares projected first-year added revenue against your annual SEO investment. For every $1 invested in SEO, this business would generate approximately ${{revenuePerDollar}} in added organic revenue.
Cost of Delay — Revenue Lost by Not Starting Today
How This Is Calculated
Current organic leads × lead increase % = new leads generated by SEO. New leads × close rate = booked jobs. Booked jobs × average job value = added monthly revenue. Annual revenue assumes full results sustained after your chosen timeline. ROI = (annual added revenue − annual SEO investment) ÷ annual SEO investment. Cost of delay = added monthly revenue × months waited.
See What This Looks Like for Your Actual Market
This calculator gives you a directional estimate. A free SurMarketing SEO Strategy Session gives you a market-specific analysis — your exact competition, what top rankings require, and what they are worth for your business.
No contracts12-month domination timelineMaps + Organic + AI SearchYou own all your content & data
Frequently Asked Questions
How exactly is my Local SEO ROI calculated?
Our calculator uses a straightforward formula based on your specific business metrics. We take your current monthly organic leads and multiply them by a projected lead increase percentage to find your total new leads. We then multiply those new leads by your lead-to-booked-job rate (close rate) to determine new booked jobs. Finally, we multiply the booked jobs by your average job value to calculate your added monthly revenue and overall Return on Investment (ROI).
Are the industry benchmark growth numbers realistic?
Yes. The benchmark data provided in the calculator—such as 389% average traffic growth for roofers or 300-500% lead increases for HVAC—is based on actual historical results from SurMarketing’s home service clients. However, because local competition varies by city, we recommend booking a free Strategy Session to get a custom projection for your exact market.
How long does it take to see these local SEO results?
For most home service contractors, achieving dominant rankings in Google Maps and organic search takes between 6 to 12 months. Our calculator includes a “Timeline to Results” slider so you can accurately model your ROI based on a realistic ramp-up period for your specific industry and package level.
What does the “Cost of Delay” mean in the results?
The Cost of Delay represents the projected revenue your business loses for every month you postpone optimizing your local search presence. SEO is a compounding marketing strategy; waiting to start means your local competitors continue capturing high-intent leads and market share that could be going to your business.
Does this calculator project leads from Google Maps or standard organic search?
Both. A high-growth Local SEO strategy requires dominating both the Google Local Pack (Maps) and the traditional organic search results below it. The lead increase projections in this calculator account for the combined traffic and call volume generated from dominating both of these crucial search areas.
I have my ROI projection. What are my next steps?
Use these calculated projections as a directional baseline for your business goals. To see exactly what it will take to hit these numbers in your specific city, book a free SurMarketing SEO Strategy Session. We will analyze your exact local competitors and build a tailored roadmap to help you capture that revenue.